About Us
Inclusive, impact-driven financial education tailored to India’s diverse communities.
Who Are We
A combination of Dhir (Wise) and Ira (Goddess Saraswati Knowledge) in Sanskrit
Dhiraa SkillDev Foundation is a Section 8 non-profit organization, 80G/12A certified, and a SEBI-registered SMARTs trainer. Established in 2023, Dhiraa is committed to advancing inclusive growth by delivering integrated financial education and skill-building initiatives across India.
We provide contextual, multilingual financial literacy programs designed for diverse communities. Our mission is to build long-term financial well-being by going beyond theory—fostering the behaviours, habits, and actions that enable lasting wealth creation and financial security.
" Training to augment your skill sets and enhance livelihood and earning capability. "
Mission
Make Indians financially Fit through awareness and education, aiming to build long-term financial security
Our mission is to empower individuals from all walks of life by building financial awareness and showcasing diverse skills and earning options available for long-term financial well-being. We provide means to access these opportunities and foster financial literacy through training and community interactions, ultimately enabling people to improve their lives and communities.
" We believe meaningful financial change happens in incremental steps, through collaborative efforts that produce measurable results. "
How Dhiraa Works
At Dhiraa, we believe lasting change starts with action and trusted collaboration. Whether you’re an individual, institution, or changemaker, our model makes it simple to drive real financial impact — from intent to outcome.
Collaborate
Together, we co-create solutions tailored to your community or cause.
Sponsor/Donate
Invest in change that aligns with your purpose — from sponsoring workshops to supporting community outreach.
Implement
Dhiraa takes your support into the field — delivering structured training, mobilizing communities, and implementing interventions.
Monitor
Stay informed with updates, insights, and measurable impact — so you know exactly how your contribution is making a difference.
Scale & Repeat
When change works, repeat it. Our model lets you scale your impact — one community, one cause, one success at a time.
Why Dhiraa
As a social impact enterprise our focus is to promote long term financial well-being through comprehensive content and training
SEBI and NISM certified trainers ensure credible, up-to-date financial knowledge
Actions, Habits and Behaviours for financial fitness and long-term wealth creation
Content is customized to life stage and aspirations
Multi-language, accessible, and scalable programs; Dhiraa develops financial literacy content in multiple languages, including Hindi, Kannada, Tamil, Marathi, and Gujarati, to cater to diverse communities
Corporates: Work with Young professionals and Management on enhanced financial awareness about tax, financial planning and investments, protection
Retirees: Build skillsets and financial muscle for long-term wellness to navigate Life 2.0
People with Disabilities: Maximise opportunities for future well being
Our Projects
As a social impact enterprise our focus is to promote long term financial well-being through comprehensive content and training
Farmers and Self Help Groups
Conducted farmer literacy and augment skills programs.
NGOs and Educators
Deliver financial literacy programs in schools and colleges.
Military and Paramilitary
Education and tactics to help build personal financial fitness
Government Organisations
Focus on long-term financial security and wealth creation
Corporates
Work with Young professionals and Management on enhanced financial awareness about tax, financial planning and investments, protection
Retirees
Build skillsets and financial muscle for long-term wellness to navigate Life 2.0
People with Disabilities
Maximise opportunities for future well being
Recognition
Dhiraa awarded Champions of Investor Education and Awareness 2024 by SEBI at Bharat Mandapam.
" Our core philosophy that significant transformation in financial well-being doesn't happen overnight, but rather through a series of small, achievable improvements that build upon each other over time. "
Award
Dhiraa Co-Founder Priya Subbaraman awarded Champions of Investor Education and Awareness 2024 by SEBI at Bharat Mandapam
Award
Dhiraa Co-Founder Priya Subbaraman awarded Champions of Investor Education and Awareness 2024 by SEBI at Bharat Mandapam
Founders
Mona Kwatra
Priya Subbaraman
With over 25 years of experience in finance, we witnessed firsthand how people from non-commerce backgrounds struggled with financial basics. This observation sparked our mission at Dhiraa Skilldev Foundation. We believe financial education must be personalized—tailored to an individual’s age, career stage, profession, academic background, income level, and geographic location—to truly resonate and inspire action.
Our journey to entrepreneurship, combined with our passion for raising awareness and simplifying finance education, led us to create Dhiraa Skilldev. We’re focused on helping people develop sustainable financial habits and behaviors that build long-term financial well-being.
Advisory Board
Ms. Anuradha Rao
Retired Dy. Managing Director, State Bank of India (strategy & digital banking), Retired MD & CEO, State Bank of India Mutual Fund
Ms. Surekha Marandi
Retired Executive Director, Reserve Bank of India (RBI). Regulation and Supervision across diverse sectors at the RBI
Ms. Angana Banerji
Deputy Division Chief, IMF Deputy Division Chief in the IMF’s Asia Pacific Department. IMF country team lead for Mongolia
Co-Founders
With over 25 years of experience in finance, we witnessed firsthand how people from non-commerce backgrounds struggled with financial basics. This observation sparked our mission at Dhiraa Skilldev Foundation. We believe financial education must be personalized—tailored to an individual’s age, career stage, profession, academic background, income level, and geographic location—to truly resonate and inspire action.
Our journey to entrepreneurship, combined with our passion for raising awareness and simplifying finance education, led us to create Dhiraa Skilldev. We’re focused on helping people develop sustainable financial habits and behaviors that build long-term financial well-being.
Mona Kwatra
Mona Kwatra is Co-Founder of Dhiraa SkillDev Foundation, a financial education start-up (social impact NGO), and 9Colab Ventures. As a seasoned marketing and business strategist with extensive experience in scaling purpose-driven organizations, she focuses on helping brands, businesses and start-ups achieve meaningful growth through targeted marketing communications and business enablement strategies. Her commitment to sustainable development extends beyond Dhiraa through her role as a strategic advisor on the CETE Advisory Board at Tata Institute of Social Sciences since 2022.
Priya Subbaraman
Priya Subbaraman is the Co-Founder and Director of Dhiraa Skilldev Foundation, which is dedicated to creating a financially empowered India by instilling financial discipline as a societal cornerstone, with a special focus on unserved and underserved populations. Her governance expertise extends to her roles as Chairperson of the Board at Sustainable Energy Infra Investment Managers Private Limited} (a Mahindra and OTPP sponsored entity) and Independent Director at Axis Asset Management Company Limited. Previously she was Chief Regulatory Officer with the National Stock Exchange. Priya contributes her insights to educational advancement as a member of the Advisory Council for the Centre of Excellence in Teacher Education at Tata Institute of Social Sciences (TISS). Recently, she joined the Development Council at the Indian School of Development Management (ISDM), where she contributes to strengthen compliance and capacity building for Social Purpose Organizations.
